{"id":450,"date":"2018-06-15T14:30:15","date_gmt":"2018-06-15T18:30:15","guid":{"rendered":"https:\/\/playfulcity.net\/go\/?page_id=450"},"modified":"2018-06-22T15:40:17","modified_gmt":"2018-06-22T19:40:17","slug":"philly-free-streets","status":"publish","type":"page","link":"https:\/\/playfulcity.net\/go\/pokemon-report\/cities\/philly-free-streets\/","title":{"rendered":"Profile: Philly Free Streets (October 28, 2017)"},"content":{"rendered":"

<< back to our Report Overview<\/a>\u00a0on Pok\u00e9mon GO and Playful Cities<\/em><\/span><\/p>\n

Overview<\/h2>\n
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Walking the route<\/figcaption><\/figure>\n

Philadelphia organizers feared the exact crowds that Pok\u00e9mon GO attracted in San Jose<\/a>; what was a positive in one city might have been a negative here. The route was still considerable (at 3.7 miles long), but placed more emphasis on encouraging locals to visit different neighborhoods — rather than reach distant tourists.<\/p>\n

According to Niantic metrics, approximately 10,000 people logged in to play during the event — roughly 25% of those estimated to attend the overall event by the city. This matched city goals, but only happened through deliberate decisions about how to position the game and invite player networks.<\/p>\n

Philly Free Streets highlights active transportation options, as well as neighborhood walkability and its positive impacts on public health, the environment, business, and the community. More than a dozen locations along the route hosted activities ranging from Latin dance classes to jewelry-making.<\/p>\n

Full Report<\/h2>\n

\"\">> This city is featured in our detailed report<\/a>! Read the PDF version for the most complete description, based on our team’s interviews, direct observation in Philadelphia, and player surveys.<\/p>\n

Exclusive analysis in the report:<\/em><\/p>\n