{"id":133,"date":"2018-05-11T15:56:25","date_gmt":"2018-05-11T19:56:25","guid":{"rendered":"https:\/\/playfulcity.net\/go\/?page_id=133"},"modified":"2018-10-03T10:28:44","modified_gmt":"2018-10-03T14:28:44","slug":"pokemon-report","status":"publish","type":"page","link":"https:\/\/playfulcity.net\/go\/pokemon-report\/","title":{"rendered":"Report: Remixing Pok\u00e9mon GO for City Goals"},"content":{"rendered":"

OVERVIEW: This is the first major report showing how cities can align major augmented reality (AR) platforms with local and community goals.\u00a0 Based on research in\u00a0five cities<\/a>, we published a report: “Cities Remix a Playful Platform<\/em><\/strong>” that shows how cities must be proactive to align games with their own campaigns and events — from walking tours at neighborhood libraries to Open Street Festivals.<\/p>\n

Key findings are below…<\/p>\n

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>> Download or cite<\/a>\u00a0the final report by American University scholars Benjamin Stokes, Aubrey Hill and Samantha Dols. Funding for the report comes from the John S. and James L. Knight Foundation and Niantic Inc. Published by the AU Game Lab with the Center for Media and Social Impact.<\/em><\/p>\n

Highlights<\/strong><\/h2>\n

\"\"<\/a>The report is the first major study to show how cities can harness the popularity of commercial games<\/strong> to draw attention to local areas and shape engagement in existing events.<\/p>\n

One finding is that cities can stimulate their economies<\/strong>\u00a0with AR platforms (Augmented Reality) tied to fan culture. For example, the report profiles San Jose<\/a>, where officials engaged 35,000 Pok\u00e9mon GO players in their open street festival.\u00a0 Players released more than $450,000 into the local economy, while celebrating local streets filled with biking, walking and play.<\/p>\n

Cities can also engage residents with history in physical space<\/strong>, as\u00a0in Philadelphia<\/a>, where neighborhood libraries used Pok\u00e9mon GO to guide walking tours of famous murals, landmarks and points of pride.<\/p>\n

City experiments <\/strong>include:<\/p>\n